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Transform directly to customers. When the traffic flows to the official website, you don't have to worry about the secondary loss of customers. You don't have to worry about your friends not knowing what you're selling because "no product ads on the schedule"

 

1. First of all, we must understand that SNS≠ Alibaba

 

Many see Facebook as a platform for Alibaba, and their day job is to post product ads on timelines and on the company's special pages. This is undoubtedly the rhythm of death. Many face masks in WeChat Moments have been sold to death. The reason is not that there is a problem with the mask, but there is a problem with the release of information

 

Then someone asked me, what does the person selling the product not send? Is it to detour customers? Yes, this is a detour. If you realize that the most powerful marketing team in the world is that of an insurance company, (https://www.FaceBug555.com)it's easy to change your marketing thinking. Yes, storytelling, product stories, customer experience stories, relevant news stories, scare stories, and more. The end result, of course, is selling and launching a product. When do you launch your own product? Here I tell you a direct method

 

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In the past, the main purpose of many people using social media was to direct traffic to their official website. Some are even directing social media traffic to Express and Alibaba for a second transformation of customer transactions


No need now. Now there is a better way to directly create a Facebook store PayPal online payment, directly form a Facebook online shopping cart

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The store is located in the navigation bar behind the timeline

 

Directly realize the conversion of customers, and when the traffic flows to the official website, there is no need to worry about the secondary loss of customers

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No more worrying about customers not knowing what you're selling because "no product ads in the timeline"

 

 

 

2. Advanced Marketing About Compliments and Comments

 

I chat with many Facebook operators and have brought this topic up many times in class. Few people take the time every day to praise or comment on their friends. I have to say, this is a big mistake

 

Facebook operators have only one purpose of updating Facebook content every day, and that is to make it visible to friends, even those who are not friends, so they focus on promoting their company pages and getting more people to follow them

 

Because the purpose of the ad is to let friends see what Facebook does. A can leave a message directly on B's account and post the message directly to B's account so that B and B's friends can see it. If they don't want to see it, they have to. Most people don't use it this way. are you using it

 

In fact, this is how the sharing economy works. Just don't keep thinking about posting your ad on other people's accounts (the most worrying thing is that the teacher just mentioned the idea and he immediately wanted to post his ad on other people's faces). Then you will die miserably

 

So send more soft articles, send life and interesting stuff. You can use your ad words appropriately so that everyone doesn't complain and hate you, you can delete you

 

So having said that, it is necessary to improve the importance of soft writing skills

 

From this perspective, we need to use tools to save unnecessary time waste and invest more time in planning how to write product stories, how to write product experiences, how to write high-quality news

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Again, social media is not Alibaba, so don't transfer the mindset of running an Alibaba account to social media. Praise and comments are one of the most basic things to play on social media

Facebook’s approach to exposure is based on the rule “if you want people to follow you and expose you, you need to follow others and expose them first”. In fact, if A and B are friends, B's friends have other cdefghijklmn...

If B likes or comments on a's message, a's message will automatically appear on the Facebook page of B's ​​friend cdefghijklmn. . . Wouldn't that be a nice effect of doubling the exposure? So it's important to remember some compliments and comments. Of course, you often praise and comment on each other, which is the best way to grab each other's attention. Advanced comments can not only attract the attention of the other party to you, but also attract the attention of the other party's friends to you. report doubled

 

Some students also ask, I have 2000 friends, how much time is wasted just liking it? Time is running out. Well, there's always a time-saver here: use the auto-like tool

Friends on Facebook has a "batch auto-like" feature. Clever use of this feature can give friends lots of dynamic auto-likes and get feedback from friends

You can't do it without tools

 

I have previously written [Teach you how to play Facebook batch praise and batch group] (https://facebug555.com), the introduction is very detailed. Friends who don't see it can click to view

 

Facebook friends batch function, are you using it well?

 

If I take the liberty to ask you: Can you tell me about the three clients of Facebook Friends? What are their hobbies, family and what they've been up to lately? If you feel embarrassed, let me know. . . . Who makes you never want to approach your customers

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For now, I will continue to introduce you to Facebook’s efficient traffic conversion strategies in the next article

 

Today we continue our previous article on how to use Facebook Groups for marketing

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Reasonable use of groups is certainly a good place and measure for drainage, but there are two wrong ways of thinking that affect group conversion rates for most people

 

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The first wrong way of thinking:

You just know how to post in other people's groups. If you come across "high quality" groups, they are basically made up of peers. If you dare to advertise indiscriminately, you will definitely be kicked. If you come across groups that send out a few times and don’t find themselves getting kicked, they must be low-quality groups. So you need to change the strategy i.e. add the group and build the group

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For example, Group A sells auto parts, Group B sells car beauty products, Group C produces tea, and Group D produces tea sets. In this case, AB can be added to each other and CD can be added to each other

 

So from this point of view, when you search groups by keywords, you should search from multiple angles

 

AB becomes a group that not only has no direct conflict, but also promotes each other. It was originally a propagandist, but later it became two propagandists, and can trust each other. This cooperation is not very good

 

Of course, their own employees can also cooperate with the group in this way, and the effect will be better. Some students ask me, I have searched many keywords, but I can't really find this group

For such students, we should change our minds. This is a good opportunity. With the small number of teams in this industry, we give you more opportunities to become a team leader. You can create more groups as soon as possible with different keywords. You are the leader of many teams and clients automatically come to you

 

The second wrong way of thinking:

 

Use expensive labor without low-cost tools

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First of all, if your team is small, only a dozen or so, it means you are not doing enough and need to cheer up

 

If you have 50 teams, it will take 1-2 hours to post once a day. If you don't keep the team, you are the diver in the team. As a diver, do you think clients will dig three feet for you? impossible

 

Therefore, one of the main tasks of maintaining a swarm is to have frequent bubbles, and to some extent bubbles

 

You can't do it without tools

 

Have you used Facebook's group marketing bulk sending feature?

 

Facebook's "Group Bulk Post" feature can batch post a message to 50 groups with a single click. Can you use it?


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